Airlift Blog

Articles & advice for ecommerce sellers.

How to Write Great Headlines For Your Store’s Blog

Think about it: you scroll through hundreds of headlines in your email inbox every day. Which ones do you actually click on? Headlines are your first, and sometimes the only impression you’ll make on your readers.

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Having Trouble Writing Content For Your Shop? Here’s How to Fix It

We’ve all been there. You have a deadline fast approaching– a college term paper, a summary to get to your boss, or entering a writing contest– and your fingers hover over the keyboard, unable to proceed further.

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7 Quick Tips to Promote Your Ecommerce Store

Wouldn’t it be nice if you could sit back, relax, and watch your brand blows up as you rely on word-of-mouth marketing?

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The 5 W’s of Content Marketing For Your Product’s Brand

There are many, many types of content you can produce to the point where it can be overwhelming. How can you make sure that you’re being as efficient as possible?

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3 Easy Steps to Defining Your Store’s Target Audience

Before you start your marketing process, ask yourself: who is your target audience? The better you know your audience, the easier it will be to connect with them, and generate content that’s specifically tailored for them.

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4 Ways to Use Freebies to Grow Your Ecommerce E-mail List

As a new business, one thing you’ll learn to appreciate is an email list. Most people check their emails at least once a day, and it’s an easy way to spread the word about your company.

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